In tandem with UCA’s brand refresh by Spin, I was brought in to create a suite of imagery for use across ‘Creativity Unleashed’ - a campaign to introduce the world-leading facilities in AR / VR and Gaming, in addition to some of the countries best craft studios for Jewellery Design, Glass Blowing and Ceramics.

Commissioning photographer Mads Perch - we created a series of experimental, mind-bending imagery which played with the tension between optical illusion, alternate realities and traditional craft - keeping all techniques in-camera.